47153 AG Barr Annual Report 2025 AW4 SQ WEB - Flipbook - Page 2
I NTR O D U C TI O N
Our Brands
We are AG Barr
We are a UK-based branded beverage business focused
on growth and the creation of long-term shareholder value.
Ambitious and value-driven, with a strong consumer focus,
we are brand owners and builders, offering a diverse and
differentiated portfolio of brands that people love.
Our brand portfolio
comprises four core brands
(IRN-BRU, Rubicon, Boost
and FUNKIN) alongside a
broad portfolio of strong
challenger brands.
See more about our core
brands on page 9
Established 150 years ago in Scotland, now operating across the UK and with
export markets throughout the world, we strive to grow our business both
organically and through targeted acquisition.
Our Strategy
Employing over 900 people across the UK, we are proud to be a responsible
business that listens to our consumers, builds lasting customer relationships,
takes care of our people, values diversity, gives something back to our
communities and works to minimise our environmental impact.
Our overarching purpose
is ‘Building great brands.
For everyone.’
Read our strategy
on page 8
For more information visit our website agbarr.co.uk
“I am delighted to present my first annual report
as Chief Executive Officer of AG Barr. I have
thoroughly enjoyed the past nine months getting
to know the business, which has reinforced my
view that AG Barr is an outstanding Company built
on strong foundations. This report demonstrates
a successful year and positions the business for
future growth. Looking forward, we have identified
exciting and tangible opportunities to drive
accelerated growth and I am confident that
we can deliver this in the years ahead.’
Euan Sutherland
Chief Executive Officer
Our Sustainability
We take our environmental
responsibilities seriously, continuously
seeking to minimise our impact
on the world in which we operate,
whether through carbon and energy
reduction, water and waste control
actions or the reduction of our
environmental impact through
areas such as packaging.
Read our responsible business
report on pages 26 to 46
