47153 AG Barr Annual Report 2025 AW4 SQ WEB - Flipbook - Page 73
Strategic Report
Corporate Governance
Accounts
Key Stakeholder
Form of Engagement
How This Stakeholder Group Influenced Board/Committee Discussions and Decisions
Consumers
We are committed to engaging with our consumers
through a variety of channels regarding any questions,
concerns or feedback, which they may have. Our
consumer care team aims to respond efficiently and
effectively to all matters raised by consumers, whether
by email, telephone, social media or post.
The Board receives a marketing update at every Board meeting.
A formal review of brands and innovation is presented to and discussed
by the Board annually.
Consumer research is conducted prior to the launch of
key products and in relation to key marketing campaigns,
as appropriate.
The Board gains insight into consumer needs, behaviours
and motivations through regular detailed brand reviews
at Board meetings throughout the year. The Board also
reviews market and consumer insight data at every Board
meeting. The Board receives presentations from senior
members of management on consumer trends, brands
and key marketing initiatives.
During the year, the Board received presentations on the performance of
key brands, innovation and marketing campaigns, including in relation to
the collection and reporting of consumer data. These presentations were
supplemented by innovation presentations delivered for the Board during
strategy days hosted by the Company in September 2024. The sharing of
the Company’s comprehensive innovation pipeline enabled the Board to
assess upcoming product developments and their alignment with emerging
consumer needs. The Board discussed and was supportive of the brand
and innovation strategy and key brand plans for the following year.
A structured research programme of consumer usage and attitudes is
carried out on a regular basis, which informs the Board’s risk review process
and its discussions regarding its appetite for risks and opportunities in this
area. This research helped the Board assess opportunities and risks related
to consumer expectations, which influenced decisions on innovation and
brand strategy.
Consumer feedback around packaging and sustainability was central
to the Board’s decision to continue to support the Group’s environmental
sustainability strategy, which is being delivered through the ‘No Time To
Waste’ programme of activity, which includes initiatives focused on
increasing recyclability and reducing environmental impact, and a
number of initiatives under the plastics and packaging workstreams.
Consideration of consumers’ attitudes, behaviours and feedback towards
environmental sustainability, particularly regarding packaging and the use
of rPET, also influenced the Board’s key decision to approve further phases
of the multi-year asset replacement and expansion programme at our
Cumbernauld factory and the initial phases of the multi-year asset
replacement and expansion programme at our Milton Keynes factory,
including considerations related to implementing renewable energy
and energy-efficient technologies.
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